BRAND
A brand can take many forms, including:
A name, sign, symbol, color combination or slogan, and is usually a combination of all of these elements.
When a company hires a graphic designer to design a logo, it is up to the designer to use important information about the company and the company's target market BEFORE starting the design:
What is a company's target market?
A TARGET MARKET is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise.
Target markets are groups of people separated by distinguishable and noticeable aspects. Target markets can be separated into:
• Geographic segmentations (their location)
• Demographic/socio-economic segmentation (gender, age, income, occupation, education, household size, and stage in the family life cycle)
• Psychographic segmentation (similar attitudes, values, and lifestyles)
• Behavioral segmentation (occasions)
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